Project
Campaign Architecture & Attribution Setup
Rebuild the circuit from click to revenue. Campaign structure, tracking health, and attribution that makes every future dollar measurable.
- Type
- Project engagement
- Timeline
- Scoped from the audit
- Best for
- You cannot trust the line between spend and revenue
Why this matters
If you cannot measure it, you are scaling on faith.
The story, in one line: Every dollar was working. No one could prove which ones.
Before
Campaigns running, dashboards full, attribution nobody believes.
After
A clean circuit from click to revenue, measurable by design.
What we actually do
- Rebuild campaign structure so every dollar maps to an outcome you can name.
- Repair tracking health across GA4, GTM, and your CRM so the data agrees with itself.
- Set up attribution that survives contact with reality, not just the demo.
- Close the loop so future spend decisions start from evidence, not opinion.
Attribution is not a report. It is the wiring that makes every future dollar accountable.
What you walk away with
- A rebuilt campaign and tracking architecture, documented.
- A working attribution model from first click to revenue.
- A measurement framework your team can run without us.
A scoped build, sequenced from the audit. No open-ended projects.
Leads into
Strategy Consulting →One next step
Let’s uncover the signal