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< Back Google/Bing Search Ads Advertising Percentage of ad spend (10%), starting at $1,500 per month Previous Next We create and manage pay-per-click (PPC) campaigns on Google and Bing to drive high-quality traffic to your website. Our strategy focuses on optimizing keyword bids and ad copy for maximum conversions and minimal ad spend. Our team handles everything from keyword research to ad copywriting and bid management to ensure optimal performance. Marketing Tech Stack Recommended Google Ads Google Analytics Bing Ads Bing Analytics Microsoft Clarity SEMRush KPIs & Goals KPIs: CTR (Click Through Rates) CPA (Cost Per Acquisition) Conversions Goals: Achieve a 30% improvement in CTR within 3 months. Decrease cost per click (CPC) by 20% and improve conversion rates by 25% in 6 months. Free Marketing Consultation Check out our availability and book the date and time that works for you Additional Services Recommended Keyword research, ad copywriting, landing page optimization

< Back Hands-on Marketing Workshops Training & Workshops Hourly rate of $150 or customized packages based on the workshop Previous Next Empower your team with hands-on workshops covering Canva, monday.com, and other essential tools. Our customized training sessions provide practical knowledge of the latest marketing strategies, from social media management to data analysis, to help your team efficiently manage your marketing efforts. Marketing Tech Stack Recommended Google Meet Canva KPIs & Goals KPIs: Team marketing skills Adoption rate of marketing tools Team collaboration Goals: Increase team proficiency in key marketing tools by 50% within 2 months. Improve marketing execution efficiency by 25% following training sessions. Free Marketing Consultation Check out our availability and book the date and time that works for you Additional Services Recommended Marketing strategy sessions, project management, tool training (e.g., Canva, SEMrush, Wix)

At Axer Strategies, we're revolutionizing how businesses approach marketing by creating innovative digital strategies and leveraging a tested tech stack. Our mission is to optimize the efficiency of your marketing efforts and marketing teams. We leverage software, connect platforms, and craft marketing automations that will make even your traditional campaigns more effective and cost-efficient. Schedule a Free Consultation STRATEGIC MARKETING AGENCY Axer means to align on an axis. To point. To orient. Axer Strategies is built to be innovative and adaptable. Using the latest in data collection and analytics, we build and execute completely custom marketing plans for a fraction of the cost. LEARN MORE ABOUT US Top Marketing Tech Stack for 2024 LEARN MORE TOP MARKETING AGENCY SERVICES Full List of Services AI-Driven Marketing Strategy Read More We use advanced data analysis and AI-driven tools to create tailored marketing strategies that evolve with your business needs. From competitive analysis to audience segmentation, our strategies ensure you’re targeting the right audience with precision. Our proprietary techniques focus on continuous optimization, ensuring your business stays ahead of the competition with real-time insights. Business Process Automation Read More We streamline your business processes using automation tools like Monday.com and Zapier, optimizing workflow efficiency across teams. From task management to lead tracking, we ensure your workflows are efficient and streamlined. Competitive Analysis Read More Gain insight into your competitors with a deep analysis of their strategies, content, and market position. Our Competitive Analysis service uses in-depth data to uncover your competitors’ strengths and weaknesses, providing actionable insights that help you stay ahead by identifying market gaps and opportunities. Content Creation Read More We create compelling, data-driven content tailored to your audience, including blog posts, articles, infographics, and video scripts. Our content creation process is guided by audience insights and SEO data to maximize reach and engagement. Content Strategy Read More Our content strategy service ensures that every piece of content aligns with your business goals, leveraging data-driven insights to fuel long-term success. We create tailored content strategies based on in-depth audience analysis and predictive data, ensuring every piece of content is relevant and optimized for performance. Customer Modeling & Segmentation Read More We offer a Customer Modeling & Segmentation service that utilizes AI-driven analytics to create detailed customer profiles. This allows you to target specific segments with tailored marketing strategies, enabling hyper-targeted marketing that drives engagement and conversions. MARKETING SERVICES Click here to find out more about all the services we offer. Full List of Services FUNDAMENTAL AUDITS Remember grading your own project in school? This is kind of like that. Use our free tools to get a better view of your company's current online marketing efforts and where your digital marketing plan could improve. LEARN MORE ABOUT OUR ADVANCED REPORTS #01 Return on Investment (ROI) Calculator TAKE ME THERE #02 Search Engine Optimization (SEO) Audit AUDIT MY SITE #03 Online Business Listing Audit FIND MY LISTINGS Digital Marketing Courses Sharpen your design skills with our seven-course Canva Training Guide. We will walk you through the ins and outs of the free/premium design platform Canva. You'll learn how to use templates, animations, and video editing for all your social media and marketing campaign needs. 7 Canva Training Courses for Beginners to Advanced Business Users $40.00 View Details Digital Marketing Research & Reports Paid Reports Comprehensive SEO Audit Service & Report Price $149.99 Add to Cart SEO Content Guide Price $199.99 Add to Cart Competitive Marketing and Advertising Analysis Report Price $249.99 Add to Cart Best Seller Main Competitor Analysis + Spend Report Price $299.99 Add to Cart Maybe you're not ready to hire a Marketing Agency, but you could use some help researching your competition and niche or need some direction with your content strategy. We're here to give you a leg up on the competition and feel confident that you know what your industry standards are and how you measure up. AXER STRATEGIES BLOG SEO Strategy SEO Software: Digital Marketing Tech Stack 20 1 comment 1 2 likes. Post not marked as liked 2 Marketing Tools Top Marketing Tech Stack for 2023 633 0 comments 0 1 like. Post not marked as liked 1 SEM Tips & Tricks Audience Segments - Tips and Tricks on Google Ads That You’re Not Using 339 0 comments 0 2 likes. Post not marked as liked 2 Marketing Lessons Learned Celebrating Our Marketing Agency's First Birthday and Sharing Our Key Strategies 199 0 comments 0 4 likes. Post not marked as liked 4 Marketing Tools Improve Your Advertising Skills With These Free Marketing Tools 329 0 comments 0 7 likes. Post not marked as liked 7 SEO Strategy How to Create an Ironclad SEO Marketing Strategy to Grow Your Business 174 0 comments 0 6 likes. Post not marked as liked 6 1 2 Here's What We're Listening To The Marketing Millennials Tired of generic marketing podcasts? Daniel Murray's show features top leaders sharing actionable insights from 9-figure businesses and large communities. View Podcast Overview Marketing Against The Grain Explore fresh marketing trends and growth tactics with HubSpot's CMO and Zapier's CMO for innovative strategies beyond the norm. View Podcast Overview Perpetual Traffic Podcast Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. View Podcast Overview The Duct Tape Marketing Podcast Get top marketing tips from experts on The Duct Tape Marketing podcast hosted by John Jantsch. Tune in weekly to stay ahead. View Podcast Overview Wired Business Spoken Edition Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society. View Podcast Overview How I Built This Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. View Podcast Overview OUR TEAM With more than 20 years of marketing experience, the Axer Strategies team brings to the table an understanding of how to build and execute a winning marketing strategy on budget and on time. LEARN MORE LET'S GET STARTED Let's do this your way. When you're ready to take the next step, schedule a free 30-minute consultation to go over your business goals and marketing challenges. Free Marketing Consultation Check out our availability and book the date and time that works for you info@axerstrategies.com 469-447-8858 Find us on LinkedIn

Take a look inside for the best marketing technology and marketing tech software. Whether you’re an entrepreneur, a corporate marketing team, or a savvy side-hustler; launching a Search Engine Optimization (SEO) campaign for your website can be challenging and pricey, especially without dedicated human resources with coding experience. Search Engine Optimization (SEO) software, or organic search marketing software, has become a staple for digital marketers because it reduces the amount of time needed for manual keyword research, drastically increases accuracy as it relates to data analysis, and improves results overall with programming designed to guide users through improving website ranking, content and the performance of many digital marketing disciplines. Nevertheless, as Martech solutions grow to nearly 10,000, close to half (47%) of marketers agree that they are overwhelmed by technology (Source: Clevertouch). So in this blog article, Axer Strategies will walk you through our Top Marketing Tech Stack and our chosen SEO provider. We are here to offer your guidance on selecting the most effective SEO software on the market and to help get you up and running so you can better perform across your digital marketing efforts. Understanding the SEO Software Marketplace Search engines revolutionized how people find information daily, and they strive to put the best content at the forefront of a user's search. With the standards of the space in constant flux, keeping up with the best practices of SEO is a challenge. Search Engine Optimization software is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. SEO software – and understanding your website’s search data, traffic, and rankings – should be considered a “must-have” for any business owner, entrepreneur, and marketer. The most effective SEO tools not only deliver on the above, but they also provide invaluable insight into your competition. The best SEO tools not only offer competitor reports but also point you toward where competitors are creating opportunities for you! In addition, if you manage more than one website, SEO tools can help you track all major metrics (such as rankings and traffic) across multiple platforms at once, which allows you to quickly and efficiently monitor each site's performance country-by-country, region-by-region, or language-by-language all from one central location. What is Semrush? Video: What is Semrush? Digital Marketing Tool Explained How to use Semrush? Video: SemRush Tutorial for Beginners: Step-By-Step Guide to Using Semrush What is the difference between Semrush and Google Analytics? Can I use Semrush for free? Final Thoughts What is Semrush? Semrush is a leading online SEO software-as-a-service (SaaS) platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms SEO experts and over 10 million users agree; Semrush is a critical tool for all those serious about online presence. Semrush will help you optimize your website and provide insight into what keywords are driving traffic to your competitors’ sites. And, Semrush informs more than your website’s optimization. While Semrush offers extensive features surrounding SEO (keyword research, rank tracking, link building), Semrush also offers features to enhance your Content Marketing (content creation, distribution, optimization), Market Research (market analysis, paid advertising), Advertising (PPC keyword research), Social Media Management and more. Internet marketers all over the world trust Semrush. It's used by a number of businesses, big and small. Major companies such as Apple, Amazon, Samsung, Forbes, IBM, and more use Semrush’s massive database of over 25.8 billion keywords and 808 million domains crawled . How to use Semrush? Semrush has tons of reports and features designed to help marketers climb the SERPs. Overall, it has proven to make a positive impact on your website performance, content marketing, market research, advertising, social media marketing and more. Semrush Academy offers users a learning destination for digital marketing in their offering areas. The Semrush blog offers tremendous theory and executional learning tutorials that you can follow step-by-step to help you grow your knowledge base. Not only do they have an extensive library of free videos and articles on their website but they also publish new content daily. Semrush’s YouTube channel also has extensive demos on how to use SEMrush cloud and other useful tips for beginners. With over 200+ videos published by the Semrush team covering everything from keyword research tools to competitor analysis tools, there is definitely something for everyone! What is the difference between Semrush and Google Analytics? The central difference between Semrush and Google Analytics is that Google Analytics is an internal service studying your own website, while Semrush is an external service studying other company’s websites. Basically, since you can’t get into another site’s internal statistics, Semrush offers the next best thing. Diving a bit deeper; Semrush Traffic Analytics is based on clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms. Google Analytics, on the other hand, gathers data directly from your website through a custom JavaScript tracking code that you (or the webmaster or site owner) placed within the code of the site. If you only want to analyze your own website traffic without comparing it with others, Google Analytics can offer that data. But there is no competitive analysis, no guidance, no advising on content. It is an analytical tool, solely. Can I use Semrush for free? Semrush offers a free plan with limited functionality that allows you to use their site for free for 14 days . After this period, you'll need to upgrade to one of their three main plans which begin at $139.95 monthly with a discount available for annual commitments. Semrush also offers custom packages by request as well as personal demos if you're interested in learning more about what they offer and how it works before committing to your purchase decision. Final Thoughts Semrush is an indispensable tool for any who needs their website to perform. There’s no need to reinvent the SEO wheel on repetitive tasks for your business. Unless the wheel is flat. That’s why we’re happy to share our Axer Tech Stack Affiliates like Semrush . Plus, you can follow Axer Strategies on LinkedIn for use case scenarios that are driving success for our clients. Finally, be sure to sign up for the Axer Strategies Marketing Mentorship email newsletter for access to our internal library of SOPs and exclusive tips and tricks on how to use your tech stack to achieve your marketing and web development goals.

To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here. Then, watch this video by Ray Sawvell: As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size: The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences: By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live: Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.)

The Axer Strategies agency tech stack includes best-in-class marketing technology to manage your web development, content creation, search engine optimization, social media, graphic design, business development, and project management. At Axer, we've employed this SAAS suite to streamline the entire marketing and lead generation process to help us enhance results. Employing this tech stack also helped cut costs for the agency as it was reframing its operations during the last two years. By automating difficult, repetitive, or time-consuming marketing functions that are traditionally done by a marketing team member, Axer Strategies was able to pass along its cost-savings to its clients, helping create efficiencies beyond its own walls. If you're looking for ways to automate your internal processes, these are the tools we recommend: The Best Web Development Platforms · Website creation via Wix’s robust website builder. With access to 900+ strategically designed templates and advanced SEO and marketing tools, you can build your brand online in a time-saving, cost-effective manner. No knowledge of coding or open-source plugins required! · Customize your eCommerce store with Shopify, the number one eCommerce platform for all businesses. Shopify offers everything you need to start selling online immediately; quick and easy setup, secure shopping, and mobile-ready commerce, all with budget-friendly pricing. Search Engine Optimization Software & Keyword Generation · Whether it’s SEO, PPC, Social Media Marketing, or Content Marketing, SEMRush offers 50+ must-have marketing tools with subscription plans that fit your needs. USE SEMRush as a SERP tracker, site health checker, traffic analytics tool, backlink checker or, with 20B+ keywords, a keyword generation tool. AI-Powered Copywriting Tools · CopyAI is a talented, intuitive content marketing and copywriting tool powered by artificial intelligence. Whether working on your blog, social media content, online ads or landing pages, CopyAI makes affordable high-converting copy a reality applicable to every corner of the Internet. · Anyword is a content marketing tool powered by artificial intelligence that facilitates the creation of intriguing and persuasive articles and specializes in evergreen content that drives conversions. ChatGPT for Copywriting ChatGPT is a large language model that uses artificial intelligence to answer questions and generate text in natural language. As an AI language model, it can provide helpful insights, offer recommendations, or engage in casual conversations. There are both paid and free versions of ChatGPT available. The free version provides access to a limited range of functions, while the paid version offers more advanced features and capabilities. Users should consider their needs and intended usage when deciding between the two options. Graphic Design for Advertising · Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. Launched in 2013, Canva recently reached the 100M User mark! · Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool. Lead & Call Tracking Software · CallRail is a call tracking and marketing analytics platform that helps businesses understand which campaigns are driving inbound leads via calls, texts, forms, and/or chats. Check your statistics online and in real-time. · Seamless AI is a marketing intelligence platform to find and develop sales leads. It makes it easy to find people, get emails and phone numbers, and use insights to build relationships. Seamless AI data can import directly into your CRM (Customer Relationship Management) software. Project Management for Marketing · Monday.com continually ranks among the best project management softwares because of its versatility, scalability, affordable price tag, and impressive features. Plan, manage, and collaborate on any project, from basic projects to complex portfolio management, teams deliver more efficiently with monday.com. · Asana is a simple project management solution built to help your team reach its goals. Track tasks, define workflows, and plan, organize, and manage your team's work, from start to finish. Bookkeeping & Payroll Tools · Gusto is a full-service payroll, HR, and benefits platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks. · From simple income and expense tracking to powerful cash flow management and reporting, Intuit by QuickBooks is a full-featured business and financial management suite customizable to the needs of any size business in order to keep your finances organized. Vacation Rental Software for Marketing They offer a great, affordable solution for vacation rental owners and property managers. With your new vacation rental software, you'll enjoy: Designing a beautiful and optimized website for your growing business Managing all reservations from one place Accepting secure credit card payments and online bookings Synchronizing availability calendars with your external booking channels (Booking.com, Airbnb, etc.) … and much more! You can sign up for their FREE 7-day trial here to get the ball rolling. Start building your Top Marketing Tech Stack today! Contact us to get the latest recommendations for your top marketing tech stack!

We will create a logo from scratch or sketch and then recreate it on Adobe Illustrator. We will export all different logos and icons created so that you have the native files. We will first meet with you for one hour to ask questions about your brand and what you want it to represent. Then, we'll spend 20 hours developing logo options and going through our internal process to refine and adjust them before delivering three distinct logos. You will have 3 revisions in this process.

Axer Strategies is your go-to Consulting Agency for impactful marketing strategies. If you need a professional logo, we offer logo creation services on Canva for $200. Let us spend two hours creating logo options that perfectly represent your brand. Trust Axer Strategies to elevate your business with tailored solutions and expert guidance. We will first meet with you for 30 minutes to ask questions about your brand and what you want it to represent. Then, we'll spend 1.5 hours developing logo options and going through our internal process to refine and adjust them before delivering three distinct logos.

Axer Strategies is your go-to consulting agency for crafting winning marketing strategies. If you want us to create all logos needed for web, social, and various versions, we offer an affordable package of $500. With 5 hours dedicated to creating these logos on Canva, we ensure that your brand's visuals are top-notch. Let us elevate your marketing game and drive success for your business with our expertise and creative solutions. Trust Axer Strategies to take your brand to the next level! We will spend the first 30 minutes understanding your brand and what you want it to represent. Then, we will take that and spend the rest of the 5 hours allotted creating your 3 logo options. Once you've selected your top choice, we will create the other versions for social and web that you will need.