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Track and improve marketing performance with our KPI monitoring and performance review service, providing real-time metrics for informed decisions. < Back KPI Monitoring & Performance Reviews Client Success & Analytics Monthly reporting starting at $500 Previous Next Track the success of your campaigns with our KPI Monitoring & Performance Reviews. We provide regular reports on key metrics like conversion rates, ROI, and customer engagement, allowing you to make data-driven decisions. Our real-time performance tracking with personalized dashboards enables you to monitor campaign effectiveness and key business metrics, ensuring you stay on track to meet your goals. Marketing Tech Stack Recommended Google Analytics SEMrush Data Studio Bing Analytics Microsoft Clarity Hotjar KPIs & Goals KPIs: ROI (Return on Markeitng Investment) CPA (Cost Per Acquisition) CLTV (Customer Lifetime Value) Conversion rates Goals: Improve conversion rates by 20% based on performance reviews within 6 months. Provide monthly insights that lead to a 15% reduction in cost per lead (CPL) in 3 months. Schedule your service Let's take the first step and discuss your marketing journey and needs. Check out our availability and book the date and time that works for you Additional Services Recommended Marketing analytics, campaign optimization, A/B testing

Estimate your marketing budget with our interactive calculator. Get tailored recommendations based on revenue and growth goals. Start planning today! What should my marketing budget be? Estimate your ideal marketing budget with our interactive calculator. Get tailored recommendations based on your revenue and growth goals. Make data-backed decisions. Use this tool to see whether you're underinvesting, overspending, or right on track. Just input your revenue, growth targets, customer value, and acquisition costs—then get an instant snapshot of what your marketing investment should look like. What You’ll Need to Use This Tool: Your current annual revenue Your desired revenue growth percentage The average lifetime value of a customer (CLV) Your current cost to acquire one customer (CAC) Your new customer target Benchmarks The industry benchmark percentage typically ranges between 5% and 20%, depending on the industry and growth goals. For instance: • Conservative Growth: 5-7% • Moderate Growth: 8-12% • Aggressive Growth: 13-20% Example: What This Looks Like in Practice Imagine you’re running a B2B service business with $1.2M in annual revenue, and you want to grow by 30% this year. Based on industry benchmarks, you’d typically allocate 10% of your revenue to marketing. Your average customer is worth $2,000 over their lifetime (CLV), and it costs you around $1,500 to acquire one (CAC). You’re aiming to bring in 200 new customers this year. Here’s how the numbers break down: Base Marketing Budget: $120,000 Growth Multiplier: 1.3 (based on your 30% growth goal) Adjusted Budget for Growth: $156,000 Marketing Investment: $300,000 (CAC × 200 customers) Revenue from New Customers: $400,000 Total Profit: $100,000 Expected ROI: 33% Break-Even Point: 78 new customers Budget Alignment: You’re investing $144,000 more than the target marketing budget—something to consider when planning your strategy. This example helps you understand how each input contributes to your recommended marketing budget and performance forecast. Use your own numbers to see how things shift. 💬 Need a second opinion? Contact Us Use our marketing assessment tools below to get a better picture of how your current marketing plan is working. Maybe you'll find out that you're already doing everything perfectly! But, if that's not the case, the following tools can help show you where to start with your marketing strategy. Website Audit Listing Audit Third Party Tools LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn

Downloadable digital marketing tools and resources: Meta Description Checklist & Social Media Content Ideas. Downloadable Digital Marketing Tools & Resources We believe that marketing is becoming more and more accessible to the average business owner. We also know that marketers have to wear many hats in their departments. At Axer, We like to share our knowledge, digital marketing cheat sheets, and planning tools. Check back here for the occasional update! Filter by Category All SEO Sort by FREE Quick View The Not Boring - Meta Description Checklist Price $0.00 FREE Quick View Social Media Content Ideas Price $0.00

To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here . Then, watch this video by Ray Sawvell : As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size : The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences : By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live : Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.)

Recent numbers show that approximately 92% of web traffic exists solely within the first page of Google. That's right: the vast majority of people don't even click past the first page when searching for information on the keywords that they've typed into search engines. Because of this, you as a business need to ensure that your website is in these top results. Having a comprehensive SEO marketing strategy is essential to doing this. Without one, your page will lose out to the competitors that are using keyword-rich and link-heavy content to look more credible to search engine crawlers. But what does an ironclad SEO strategy entail, exactly? That's what we're going to look at today. Read on for some content marketing ideas that you need to know so that you can grow your business with SEO! Use Multiple Types of SEO For a well-rounded SEO strategy, you'll need to use multiple types of optimization so that your webpage ranks across the board. Read on to learn how each main type of SEO can specifically help your business website to gain higher traffic. On-Page SEO On-page SEO is likely what you think of when you consider hiring an SEO agency. This type of marketing refers to the management of content on your website. Basically, on-page SEO exists to optimize an individual page that exists on your site and make sure that that specific page moves up in search engines. This type of SEO includes keyword research, keyword optimization, and content creation. The professional that creates the content will find the keywords that are most associated with your website. They then will create content rich in these keywords so that search engine crawlers can associate them more strongly with your page. The end result will be a higher ranking for your individual page within the keyword results. Off-Page SEO On-page SEO works to rank a single page on your website more highly. Off-page SEO works on a broader scale and is meant to strengthen the relationship that your website as a whole has with other websites. The goal is to make your website more authoritative and credible to search engine crawlers as well as consumers. The main way that this happens is through link building. To reap the benefits of off-page SEO, you'll need to have high-quality backlinks on your page that connect you to pages that already have established credibility. This will not only get the word of your website out there to web surfers, but it will also ensure that you're associated with other quality pages. Off-page SEO comes in a couple of forms. First, SEO professionals- the same ones that you hire to create keyword-rich content- will incorporate backlinks to other sites into your blog posts. However, you also want other sites to link to your page from their websites. To do this, you may want to look into guest blogging packages in which you can pay to have your site used as a backlink on a related page. Technical SEO Technical SEO relates to the elements of your website that aren't content. Its purpose is to improve the readability of your website. This makes it more user-friendly and consumable for viewers. Because people spend an average of only 15 seconds on each website that they click on, it's essential that you grab people's attention in an infinitesimal amount of time. Having an engaging, readable, and visually-friendly website ensures that this is the case. Some aspects of your website that technical SEO works with are structured data, site speed, mobile-friendliness, indexing, and crawlability. All of these are necessary to a positive consumer experience, which leads to search engines seeing higher traffic and better engagement rates. Ultimately, these search engines will think that you are more credible because of this and boost your rankings. Local and Remote SEO Because it's essential to reach out to an audience in a specific location, a  unique approach  must be taken. Local SEO is great if you want to reach out to people in your vicinity. This allows you to target those near you and be placed in the tops of search engines for those in a specific geographic area. In ensuring that this is the case, you guarantee that those who can actually patronize your business can learn about you. On the other hand, remote SEO- SEO strategies that target those far away- is a great way to grow and expand your business. This is a particularly good idea for those who do business primarily online. Create Diverse Content SEO isn't just for textual, computer-based blog posts. Though you do want SEO-rich blog content that people will read on your webpage, you're going to need a more comprehensive strategy if you want to engage your audience fully. Read on for some ideas for diverse SEO content that you can use on your webpage! Marketing Strategy for Mobile Users Currently, over half of internet searches are made from mobile phones. That number is expected to  rise to 72%  by 2025. Clearly, it's essential that your business put a mobile marketing strategy in place. But how can you use SEO to rank on people's Smartphones? That's where mobile SEO comes in. Mobile SEO is the act of making your website accessible to Smartphone users by optimizing their functionality on phone browsers. Not only do your mobile resources need to be made accessible to search engine crawlers, but you also need to use technical SEO strategies to make your website look good on mobile settings. Video Content While most of the SEO strategies that we've talked about so far exclusively have to do with written content, video SEO is becoming more of an essential investment now than ever before.  73% of shoppers  are more likely to purchase a service after seeing a video on it. Whether you want to create an explainer video, a scripted skit, or an animation, you need to use SEO strategies to make this content more accessible. Video SEO professionals will use the file names of your videos and their descriptions to incorporate SEO-rich keywords into your video content. When more people watch your video on either their smartphones or laptops, Google will believe it to be a credible and interesting resource. This will create a cycle in which it's shown to more of your target consumers.  Graphics and Images Like videos, photos and infographics also can be optimized for SEO. These are critical for customer engagement because you can incorporate text into them in a memorable and engaging fashion. They'll like your graphics and won't click out of the webpage. Optimization professionals will  work with you  to embed keywords into the codes and descriptions of every visual that you incorporate onto your page. This serves to boost the image credibility, but also to boost the credibility of your website. Since people will find the graphic engaging and click on it, it will direct them to your site and boost your site's visibility! Use SEO With Other Platforms While SEO alone is a great marketing strategy, its effects are magnified when used with other digital marketing tools. Read on to learn about the interaction between SEO, SEM, and social media content! SEO and SEM/PPC Search Engine Marketing (SEM) may sound similar to SEO, but it's quite different. In SEM, your business can bid on keywords that are associated with your business in high volumes. When you win these bids, your advertisements can show up in the Google sidebar (or at the top of the search engine) when people search for the keyword. SEM and SEO were meant to be used together in order to attain a cohesive marketing strategy. Because SEO takes a few months to begin working, SEM ensures that you won't be left hanging in this timeframe. It also allows for people to see your ads and promotions, which generate interest in your webpage before anyone even clicks on it. SEO and Social Media Because over 3.8 billion people worldwide use social media, SEO should be used in conjunction with social media marketing. Facebook, Twitter, Instagram, and other such platforms are essential for engaging your audience. They allow people to easily message your experts and interact with your customer service team. Not only can you link your blog posts to your Facebook page for more clicks, but you also can use the same keywords that you used in your blog posts on your social media pages. This will boost multiple pages belonging to your business in the most relevant keywords. Get Started on Your SEO Marketing Strategy While there are a lot of aspects to any digital marketing strategy, you can't go wrong when you optimize your website with detailed and comprehensive SEO. All of your competitors are using these services, so without them you won't stand a chance. Now that you know how to create the best possible SEO marketing strategy, it's time to check out the SEO checklist attached to this blog post. Once that's done, head over to this page  and run a free SEO audit on your website. This tool will identify any surface-level problems with your web page's SEO including broken links, duplicate content, and more. Knowing and being able to troubleshoot these issues will lead to a more authoritative webpage and higher rankings, so check it out today!

Take a look inside for the best marketing technology and marketing tech software. Whether you’re an entrepreneur, a corporate marketing team, or a savvy side-hustler; launching a Search Engine Optimization (SEO) campaign for your website can be challenging and pricey, especially without dedicated human resources with coding experience. Search Engine Optimization (SEO) software, or organic search marketing software, has become a staple for digital marketers because it reduces the amount of time needed for manual keyword research, drastically increases accuracy as it relates to data analysis, and improves results overall with programming designed to guide users through improving website ranking, content and the performance of many digital marketing disciplines. Nevertheless, as Martech solutions grow to nearly 10,000, close to half (47%) of marketers agree that they are overwhelmed by technology (Source: Clevertouch). So in this blog article, Axer Strategies will walk you through our Top Marketing Tech Stack and our chosen SEO provider. We are here to offer your guidance on selecting the most effective SEO software on the market and to help get you up and running so you can better perform across your digital marketing efforts. Understanding the SEO Software Marketplace Search engines revolutionized how people find information daily, and they strive to put the best content at the forefront of a user's search. With the standards of the space in constant flux, keeping up with the best practices of SEO is a challenge. Search Engine Optimization software is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. SEO software – and understanding your website’s search data, traffic, and rankings – should be considered a “must-have” for any business owner, entrepreneur, and marketer. The most effective SEO tools not only deliver on the above, but they also provide invaluable insight into your competition. The best SEO tools not only offer competitor reports but also point you toward where competitors are creating opportunities for you! In addition, if you manage more than one website, SEO tools can help you track all major metrics (such as rankings and traffic) across multiple platforms at once, which allows you to quickly and efficiently monitor each site's performance country-by-country, region-by-region, or language-by-language all from one central location. What is Semrush? Video: What is Semrush? Digital Marketing Tool Explained How to use Semrush? Video: SemRush Tutorial for Beginners: Step-By-Step Guide to Using Semrush What is the difference between Semrush and Google Analytics? Can I use Semrush for free? Final Thoughts What is Semrush? Semrush is a leading online SEO software-as-a-service (SaaS) platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms SEO experts and over 10 million users agree; Semrush is a critical tool for all those serious about online presence. Semrush will help you optimize your website and provide insight into what keywords are driving traffic to your competitors’ sites. And, Semrush informs more than your website’s optimization. While Semrush offers extensive features surrounding SEO (keyword research, rank tracking, link building), Semrush also offers features to enhance your Content Marketing (content creation, distribution, optimization), Market Research (market analysis, paid advertising), Advertising (PPC keyword research), Social Media Management and more. Internet marketers all over the world trust Semrush. It's used by a number of businesses, big and small. Major companies such as Apple, Amazon, Samsung, Forbes, IBM, and more use Semrush’s massive database of over 25.8 billion keywords and 808 million domains crawled . How to use Semrush? Semrush has tons of reports and features designed to help marketers climb the SERPs. Overall, it has proven to make a positive impact on your website performance, content marketing, market research, advertising, social media marketing and more. Semrush Academy offers users a learning destination for digital marketing in their offering areas. The Semrush blog offers tremendous theory and executional learning tutorials that you can follow step-by-step to help you grow your knowledge base. Not only do they have an extensive library of free videos and articles on their website but they also publish new content daily. Semrush’s YouTube channel also has extensive demos on how to use SEMrush cloud and other useful tips for beginners. With over 200+ videos published by the Semrush team covering everything from keyword research tools to competitor analysis tools, there is definitely something for everyone! What is the difference between Semrush and Google Analytics? The central difference between Semrush and Google Analytics is that Google Analytics is an internal service studying your own website, while Semrush is an external service studying other company’s websites. Basically, since you can’t get into another site’s internal statistics, Semrush offers the next best thing. Diving a bit deeper; Semrush Traffic Analytics is based on clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms. Google Analytics, on the other hand, gathers data directly from your website through a custom JavaScript tracking code that you (or the webmaster or site owner) placed within the code of the site. If you only want to analyze your own website traffic without comparing it with others, Google Analytics can offer that data. But there is no competitive analysis, no guidance, no advising on content. It is an analytical tool, solely. Can I use Semrush for free? Semrush offers a free plan with limited functionality that allows you to use their site for free for 14 days . After this period, you'll need to upgrade to one of their three main plans which begin at $139.95 monthly with a discount available for annual commitments. Semrush also offers custom packages by request as well as personal demos if you're interested in learning more about what they offer and how it works before committing to your purchase decision. Final Thoughts Semrush is an indispensable tool for any who needs their website to perform. There’s no need to reinvent the SEO wheel on repetitive tasks for your business. Unless the wheel is flat. That’s why we’re happy to share our Axer Tech Stack Affiliates like Semrush . Plus, you can follow Axer Strategies on LinkedIn for use case scenarios that are driving success for our clients. Finally, be sure to sign up for the Axer Strategies Marketing Mentorship email newsletter for access to our internal library of SOPs and exclusive tips and tricks on how to use your tech stack to achieve your marketing and web development goals.

Canva's brand kit feature allows you to select the brand fonts, colors, and imagery you want everyone in your organization to access, such as logos and feature photos. Once you've created your logo and branding elements/basics, this brand kit will be handy. You can share it with your marketing team and designers to keep your whole brand aligned.

This 30-minute FREE consultation will be structured in the following format: - 5-minute intros - 15-minute marketing questionnaire + brainstorm - 10-minute review, Q&A, and next steps To make this the most efficient call, please come prepared to answer the following questions: What is your business, and who is your target audience? How do you make sales now, and what is the value of one new customer (on average)? What marketing have you tried in the past, and what do you think you need? We are excited to meet with you. Feel free to email me if you have any questions before our meeting. Best, David Estrada david@axerstrategies.com Axer Strategies & Estrada Marketing

Axer Strategies is a consulting agency dedicated to optimizing your marketing efforts and developing winning strategies. If you need a professional logo, we can assist you in creating it through the Wix Logo Maker, we offer this service for $50 per hour. Please note that the cost of the logo will need to be paid directly to Wix. Let us use our strategic expertise to help you elevate your brand and achieve your business goals.