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Marketing Services

At Axer Strategies, we don’t believe in cookie-cutter solutions—everything we do is tailored to your business. From cutting-edge AI-driven marketing strategies to flexible nearshore marketing solutions, we’re here to push the boundaries of what’s possible. Our services are grouped into intuitive categories—from Strategy & Automation to Execution & Optimization—so you can easily explore how we can help you grow. Each service is designed to be fully customizable, so whether you’re looking to streamline workflows, launch a killer campaign, or completely reimagine your brand, we’ve got you covered. Dive into the list below and see how we combine innovation, personalization, and data-driven results to deliver strategies that are as unique as your business.

Fitler by Category
Data analysis, customer persona workshops, marketing automation setup.

AI-Driven Marketing Strategy

Strategy & Automation

We use advanced data analysis and AI-driven tools to create tailored marketing strategies that evolve with your business needs. From competitive analysis to audience segmentation, our strategies ensure you’re targeting the right audience with precision. Our proprietary techniques focus on continuous optimization, ensuring your business stays ahead of the competition with real-time insights.

CRM setup, marketing automation, project management

Business Process Automation

Strategy & Automation

We streamline your business processes using automation tools like Monday.com and Zapier, optimizing workflow efficiency across teams. From task management to lead tracking, we ensure your workflows are efficient and streamlined.

Content strategy, SEO, marketing audits

Competitive Analysis

Strategy & Automation

Gain insight into your competitors with a deep analysis of their strategies, content, and market position. Our Competitive Analysis service uses in-depth data to uncover your competitors’ strengths and weaknesses, providing actionable insights that help you stay ahead by identifying market gaps and opportunities.

Content creation, SEO optimization, social media management

Content Creation

Execution & Optimization

We create compelling, data-driven content tailored to your audience, including blog posts, articles, infographics, and video scripts. Our content creation process is guided by audience insights and SEO data to maximize reach and engagement.

Content creation, SEO, social media management

Content Strategy

Strategy & Automation

Our content strategy service ensures that every piece of content aligns with your business goals, leveraging data-driven insights to fuel long-term success. We create tailored content strategies based on in-depth audience analysis and predictive data, ensuring every piece of content is relevant and optimized for performance.

Lead generation, customer journey mapping, CRM setup

Customer Modeling & Segmentation

CRM Setup & Management

We offer a Customer Modeling & Segmentation service that utilizes AI-driven analytics to create detailed customer profiles. This allows you to target specific segments with tailored marketing strategies, enabling hyper-targeted marketing that drives engagement and conversions.

Ad creative, native ad placements, video production

Display & Video Ads

Advertising

We create visually engaging display and video ads that capture your audience’s attention across platforms. Our campaigns include Native Ads, which seamlessly integrate into the user experience on sites like Taboola and Outbrain, ensuring higher engagement and conversions. With native ads seamlessly integrated into content, we ensure higher engagement and conversions across platforms like Google, YouTube, and Taboola.

CRM setup, lead nurturing, content creation

Email Marketing

CRM Setup & Management

Our Email Marketing service helps you create targeted campaigns that nurture leads and engage customers. We leverage AI-powered insights and predictive analytics to segment audiences and send personalized content, ensuring that your emails are personalized and effective at driving conversions. We tailor our approach for each client to maximize open rates and conversions.

PR, social media promotion, email marketing

Event Planning

Other Marketing Services

We provide end-to-end event planning services, ensuring every detail—from concept to execution—is handled with precision. Whether it’s a corporate event, product launch, or webinar, we create memorable experiences that align with your brand goals. Our services ensure that your corporate events, webinars, and product launches are flawlessly executed. We manage everything from logistics to promotion, delivering memorable experiences that align with your brand.

Social media branding, content strategy, website development.

Full Brand Development & Scaling

Brand & Design

We build brands that stand out in competitive markets by focusing on identity, design consistency, and scalability. Our end-to-end service covers logo design, brand guidelines, digital presence, messaging, and brand strategy. Our goal is to create a brand that resonates with your target audience, ensuring consistency and long-term growth. Whether you’re launching a new brand or rebranding, our Full Brand Development service is designed to scale with your business.

Weekly performance reviews, custom dashboards, A/B testing analysis.

Full Marketing Analytics & Reporting

Client Success & Analytics

We can guarantee that your marketing efforts are consistently improving by establishing tracking, reporting, and KPIs for all campaigns. This involves creating detailed dashboards and reports to provide you with valuable insights into the performance of your marketing. We offer comprehensive marketing analytics and reporting to give you full visibility into your campaign performance. By utilizing advanced tools, we monitor key metrics and offer actionable insights to continuously enhance your marketing strategy.

Keyword research, ad copywriting, landing page optimization

Google/Bing Search Ads

Advertising

We create and manage pay-per-click (PPC) campaigns on Google and Bing to drive high-quality traffic to your website. Our strategy focuses on optimizing keyword bids and ad copy for maximum conversions and minimal ad spend. Our team handles everything from keyword research to ad copywriting and bid management to ensure optimal performance.

Marketing strategy sessions, project management, tool training (e.g., Canva, SEMrush, Wix)

Hands-on Marketing Workshops

Training & Workshops

Empower your team with hands-on workshops covering Canva, monday.com, and other essential tools. Our customized training sessions provide practical knowledge of the latest marketing strategies, from social media management to data analysis, to help your team efficiently manage your marketing efforts.

Marketing analytics, campaign optimization, A/B testing

KPI Monitoring & Performance Reviews

Client Success & Analytics

Track the success of your campaigns with our KPI Monitoring & Performance Reviews. We provide regular reports on key metrics like conversion rates, ROI, and customer engagement, allowing you to make data-driven decisions. Our real-time performance tracking with personalized dashboards enables you to monitor campaign effectiveness and key business metrics, ensuring you stay on track to meet your goals.

CRM setup, marketing automation, email marketing

Lead Generation & Nurturing

CRM Setup & Management

We develop and execute lead generation campaigns and nurture funnels to help you capture and convert potential customers efficiently. Our services are designed to capture, nurture, and convert leads using data-driven strategies and automation tools to ensure your leads are qualified and nurtured efficiently.

SEO audit, content creation, citation building

Local SEO

Execution & Optimization

Enhance your local search presence with our Local SEO services, including optimizing Google My Business, local citations, and creating location-specific content. We go beyond traditional local SEO by integrating AI-powered tools that analyze local trends and optimize for real-time visibility, ensuring continuous improvement in your local search performance.

Brand guidelines, website design, social media branding

Logo Design & Brand Identity

Brand & Design

We specialize in crafting memorable logos and cohesive brand identities that resonate with your target audience. Our process involves deep research into your market and competition to ensure your brand stands out. Our team designs logos and brand guidelines that ensure consistency across all platforms, helping you stand out in your industry.

Competitive analysis, content strategy, SEO

Marketing Audits

Strategy & Automation

We conduct comprehensive audits to evaluate your current marketing strategies, SEO health, content, and online performance, ensuring that you’re ready to scale. Our Marketing Audits assess your current campaigns, website, and overall digital presence. We use advanced tools to identify areas for improvement and recommend strategies to optimize performance.

CRM integration, email marketing automation, lead nurturing

Marketing Automation Setup

Strategy & Automation

Streamline your marketing processes with our Marketing Automation Setup. We integrate tools like HubSpot, Zapier, Wix, MailChimp, and ActiveCampaign to automate lead generation, email campaigns, and workflows, freeing up your time to focus on strategy.

Email marketing, ongoing content updates, SEO monitoring.

Marketing Campaign Execution

Execution & Optimization

Estrada Marketing takes your strategies and brings them to life with full execution services, managing everything from content creation to ad placement. Our team handles the nuts and bolts, ensuring flawless delivery across all channels. We optimize for performance, timing, and audience targeting to get the most out of every campaign.

Campaign execution, KPI monitoring, performance reviews

Marketing Project Management

Other Marketing Services

Our Marketing Project Management service ensures that your campaigns stay on track from start to finish. Using tools like Monday.com and Asana, we provide end-to-end project management for your marketing campaigns, ensuring deadlines are met, budgets are respected, and all stakeholders are in the loop. From scheduling to execution, we handle every aspect so you can focus on results.

Ad creative, landing page optimization, A/B testing

Media Buying

Advertising

We manage your media buying efforts to ensure your ads are placed in front of the right audience at the right time. Whether it’s digital, print, or broadcast, we optimize your media spend for maximum impact by leveraging data-driven insights to ensure your ads reach the right audience and maximize exposure and ROI across various platforms.

Campaign management, content creation, CRM setup, and ongoing optimization.

Nearshore Marketing Solutions

Nearshore Marketing

Leverage Axer Strategies' Nearshore Marketing services to scale your marketing efforts with highly skilled talent from Mexico and Latin America. Our nearshore approach ensures cost-effective, high-quality output across digital marketing, design, and campaign execution without the challenges of offshore time zone differences. We offer tailored, cost-effective marketing execution, project management, and content creation services. Axer Strategies manages the team, provides direction, and ensures alignment with the strategy and goals.

Public relations (PR), media outreach, social media management

Online Reputation Management

PR & Reputation Management

We manage your brand’s online reputation through review monitoring, media outreach, and online testimonials to maintain a positive presence. Our proactive monitoring and response strategies help protect and enhance your online reputation. From managing reviews to handling PR crises, we ensure your brand remains in a positive light.

Media buying, reputation management, influencer outreach

PR Draft & Release

PR & Reputation Management

We craft and distribute press releases that get your brand in front of the right audience, ensuring that your key messages are communicated effectively. Our PR services specialize in drafting press releases, conducting media outreach, and managing reputation to enhance your brand's visibility and credibility. We tailor PR campaigns to amplify your presence across relevant channels and ensure your message reaches the right audience effectively.

Retargeting campaigns, creative development, landing page optimization.

Programmatic Ad Buying & Retargeting

Advertising

Harness the potential of AI to deliver personalized ads to the right audience at the right moment. We specialize in programmatic ad buying, using machine learning to optimize placements and improve ad performance across platforms. Our Programmatic Ad Buying leverages AI to deliver highly targeted ads at the right time, optimizing your ad spend with predictive algorithms for maximum ROI.

Technical SEO, content creation, keyword research

SEO & Content Optimization

Execution & Optimization

We enhance your website's content and technical aspects to boost search engine rankings and improve user experience. This comprehensive SEO & Content Optimization service includes keyword research, on-page SEO, and technical SEO enhancements such as site speed optimization, structured data, and indexation. We leverage AI to identify content gaps and consistently optimize for better rankings and user experience.

Ad creative, audience targeting, retargeting

Social Media Ads (Facebook, Instagram, etc.)

Advertising

Our Social Media Ads service helps you reach and engage with your audience on platforms like Facebook, Instagram, and LinkedIn. We design, launch, and optimize paid campaigns that increase brand awareness, drive conversions, and ensure your ads reach the right audience through a data-driven approach. We optimize every campaign for performance, targeting, and engagement to deliver the best ROI.

Content creation, social media ads, influencer partnerships

Social Media Management

Execution & Optimization

Our Social Media Management service helps your brand stay active and engaged across platforms such as Facebook, Instagram, LinkedIn, and more. We handle content creation, posting schedules, and audience engagement to build your brand’s online presence by leveraging data-driven insights and predictive algorithms. Our tailored strategies focus on growing your audience and engagement with resonating content.

SEO optimization, eCommerce setup, content creation

Website Design & Development

Brand & Design

We design and develop high-performance websites that are visually appealing, optimized for search engines, and designed to drive conversions. Our team utilizes platforms like Wix, Shopify, and WordPress to build websites that grow with your business. Using the latest development tools, we ensure your site delivers a seamless user experience and performs at its best.

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